From Asset Management to Remarketing: How DLL Leverages Purple Unity's Composable Platforms.

DLL's Strategic Approach to Efficient Remarketing

DLL, a leading provider of financing solutions for a wide range of assets, faced the challenge of efficiently managing the remarketing process for leased assets. As lease contracts expire, DLL often takes responsibility for selling these assets, which presents both opportunities and challenges. Remarketing is crucial in the leasing industry to ensure optimal returns and minimize inventory buildup. To address this challenge, DLL sought a comprehensive remarketing solution that could match DLL’s specific processes and be implemented within a short time frame.

This case study explores DLL’s adoption of Purple Unity, detailing how it has revolutionized its asset data management processes, streamlined remarketing auctions, and elevated customer engagement, thereby setting new standards for operational excellence in the financial sector.

DLL: Pioneering Sustainable Financial Solutions and Driving Industry Success

DLL has long been recognized as a pioneer in providing sustainable financial solutions across industries such as agriculture, healthcare, transportation, and more. With a global presence spanning over 30 countries, DLL is committed to delivering value-added financing programs that empower businesses to thrive. Central to DLL's ethos is its dedication to sustainability and social responsibility, driving initiatives to promote a circular economy and reduce environmental impact. This commitment, combined with DLL's innovative approach to financing, has solidified its position as a trusted partner for businesses worldwide.

Transforming Fragmented Asset Data Management

Effective data integration and comprehensive asset details lay the groundwork for the efficiency and success of the resale processes for assets whose lease contracts have expired. DLL faced significant challenges due to fragmented and incomplete asset data, which hindered the ability to provide a clear, detailed view of each asset’s condition and history. This challenge was compounded by the diversity of assets managed, which ranged from medical equipment to heavy machinery, each requiring different data to accurately assess their value and condition.

Purple Unity's platform provided DLL with a centralized repository that streamlined the integration and management of asset data across various systems. We use APIs to push and pull data from multiple systems where data is tracked and monitored. This allowed for a unified view of each asset's lifecycle, from usage history to current condition and anticipated maintenance needs – all stored in one accessible location.

Data collection can be completely different per asset, therefore, we offer a flexible data model. DLL can tailor data structures to diverse asset types – ranging from medical equipment to agricultural machinery. It ensures that every relevant detail is efficiently captured and accessible. Additionally, besides data, images, video or documents can be added to enrich asset profiles.

Driving Remarketing Innovation: the Auction Engine

Having efficient data collection in place is one, but yet only the beginning. For DLL a logical bottom-line affecting follow-up question is how the rich data, housed within Purple Unity, can be effectively leveraged to attract and engage with potential buyers. DLL utilizes Purple Unity’s advanced auction engine to implement a multifaceted auction strategy. By conducting open, closed, and negotiation-based auctions, DLL meets the diverse needs of different assets and markets.

DLL can significantly enhance its relationship with bidding parties by fostering a transparent and secure auction environment, a critical aspect valued by both parties. Leveraging the capabilities of the Purple Unity platform, DLL not only offers a structured and safe bidding process but also builds a dedicated customer base through robust account management practices. Each bidder is required to apply for access, ensuring that only verified participants can engage in the auction, thereby increasing trust and security. DLL can then gather valuable insights into who is bidding, enabling more personalized and targeted follow-up interactions.

Increase Customer Engagement: DLL’s personalized customer experience

Traditional remarketing platforms often limit the potential for personal interaction with potential buyers, offering fewer opportunities to foster meaningful relationships. Purple Unity’s headless architecture enables the creation and integration of front-end websites, enhancing every interaction from effortless login to streamlined onboarding. Our parent company and also implementation partner, Iquality, has implemented a custom front-end auction website that is seamlessly integrated with the Purple Unity platform. This not only redefines the auction experience but also amplifies customer engagement through a branded self-service portal.

This image showcases an asset stored within Purple Unity and shown within the custom auction website of DLL.

DLL transformed its remarketing operations

In conclusion, Purple Unity's Asset Remarketing Solution empowered DLL to overcome key challenges in the remarketing process, optimizing asset data management, enhancing customer engagement, and maximize returns,